Read a good bestseller or magazine on your journey. There is something for everyone!
WHSmith is a worldwide concept and annually sells more than 30 million books and as much as 1,1 million magazines a week. It corresponds to 18,000 books and magazines every hour, the many stores are open. A large part of concept stores are located in airports spread across the globe (Worldwide, WHSmith is behind more than 1,300 stores in total). The success is due, among other things, to a integrated concept that is effectively adapted to local conditions, so that the large range always has a customized range within categories such as fiction, non-fiction, business and children's literature.
Excitingly new, WHSmith lights up in the kiosk, which has got a huge boost, which from the start spreads joy among the many passengers.
WHSmith has quite high expectations for entering Billund Airport, according to Louis de Bourgoing, International Chairman of WHSmith, who mentions WHSmith as an organization focused on delivering a customized concept that fits perfectly with the visitors' profile.
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Useful purchases for travelers such as adapters, cables, locks, luggage straps and pillows from their own fire and other global brands are also available at WHSmith. Cool drinks, snacks and some food are available to guests. The selection is large in the world's leading book-selling chain, insisting that the experience of the shops should always be welcoming and that it's easy to shop which traveler, who may have met the concept elsewhere in the world certainly will recognize.